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About the Author

I was born and raised in Taipei, Taiwan. Before moving to the United States, I worked for three years as a public relations assistant for M.A.C Cosmetics. I was responsible for assisting the organization of product launch events, coordinating with fashion magazines, newspapers and bloggers on a daily basis, it inspired me to study fashion journalism abroad.

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I chose to live and study in San Francisco, because I had been to the city as a young girl and had fallen in love with it. I was accepted into the Academy of Art University’s Masters Fashion Journalism program, one of the best in the country. The Academy’s graduate programs are known for being rigorous and demanding, which has assisted me in honing my multi-tasking, organizational, problem solving and team building skills. My courses in Social Media Strategies, Digital and Print Magazine Publishing, Video Editing and Styling have given me a solid foundation upon which to begin my career. I combined professional experience while finishing my masters degree. I worked as a Social Media Intern for Abacus Row, a small handmade jewelry company. My main responsibilities included shooting and styling products for the brand’s online store, as well as creating videos which were then posted on its Instagram account.

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After I finished my internship with Abacus Row, they kept me on as a Studio Assistant, I was responsible for assisting the organization of brand events and the processing of wholesale orders across the country. After six months at Abacus Row, I left to focus on my final project, which was a Taiwanese inspired cultural magazine. The betel nut magazine is combining interests in traditional Taiwanese culture and modern artistic expression. Being Taiwanese, I wanted to introduce what’s new to Taiwanese culture and stimulate the development of sparking the interest of different kind of Taiwanese fashion and art to my audience. After I graduated from school, I found myself working at a brand called Sweet & Spark. I got hired on as a sales associate, but then got promoted to an assistant buyer. I was responsible for organizing private shopping parties, and buying new items to keep in inventory. As a sales associate, I was in charge of reaching my daily sales goals and maintaining relationships with all of our clients.

About the Author: About

CV

Education

Academy of Art University, San Francisco, CA | MA in Fashion Journalism, February 2016 - August 2018

Chinese Culture University, Taipei, Taiwan | Bachelors of International Business, September 2010 - June 2014

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E-Commerce Specialist

February 2020 - September 2020

Breeze Couture, Taipei, Taiwan

· Worked cross-functionally with Farfetch and the internal departments to ensure flawless execution of online content and enhancement to help drive the e-commerce map forward.
· Liaison of all partnered brands to the new Breezeonline platform including the coordination of all social media and advertisement campaigns.
· Trained all brands on how to upload and manage their inventory within the new platform.
· Scheduled and coordinated photoshoots with individual brands to create product uploads and increase brand awareness.
· Worked closely with the tech team to assist in finding issues through website testing curating problems from all other external and internal departments.

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Sales and Product Assistant / Buyer

January 2019 - November 2019

Sweet & Spark, San Francisco, CA

. Assisted in buying new products for inventory and determining best market price
. Hosted many private shopping parties for clubs and charities
. Managed customer relations with our clients ensuring repeat patronage and brand loyalty
. Reached daily sales goals with top conversion rates

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Social Media Intern, February 2018 - July 2018 

Studio Assistant, August 2018 - January 2019

Abacus Row, San Francisco, CA

. Developed and executed social media strategies for the boutique brand, including creative product photography and
videos for Instagram and Facebook
. Managed and created product website contents to ensure a seamless customer E-commerce experience
. Responsible for customer engagement and feedback for new content development strategies, including product FAQs
. Processed large scale shipment orders to our wholesale and retail vendors
. Provided administrative support for the brand owner, including customer service, inventory logistics, and brand
merchandising and event calendar

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Public Relations Assistant

October 2011 - October 2014

M.A.C Cosmetics, Taipei, Taiwan

. Assisted in organizing product launch special events for the Taiwanese press
. Responsible for writing the monthly public relations performance recaps
. The liaison between our brand and fashion magazines, newspapers and bloggers

About the Author: CV
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